The subliminal messages that the media presents through any form of mediated content has a massive effect on the cognitive, spiritual, and behavioral development of an individual. With an effort of utilizing every form of marketing (i.e. print, blog, viral, video, web, ads, and etc...), it is my goal to not counteract against these messages, but co-create original works in order to effectively market and promote each organization, business, and artist's message of hope, love, healing, and truth.
My mission as a consultant and producer is to effectively market and produce material that leaves a positive impact on the lives of viewers and listeners, in which it builds and breathes life into an individual rather than destroy them. Making an impact through veins of media and service organizations will develop healthier individuals mentally and spiritually. My hope is that the light outshines the darkness; that the display of an individual's natural appearance, uniqueness, purpose, and inner beauty, will override the artificial definition of beauty, self-hatred, and self-harm. I aim to promote the message of learning, healing, justice, love, fun, growth, and hope; that it may override the message of violence, hatred, substance abuse, and the misuse of sexual behavior. That is truth.
AND THE LIGHT SHINETH IN DARKNESS; AND THE DARKNESS COMPREHENDED IT NOT.
Our Environment Shapes Our Identity
Postmodern theorist, Foucault, states the claim, “Knowledge is Power” (Smith 23). James K. A. Smith, author of Who’s Afraid of Postmodernism, analyzes Foucault’s theory by interpreting that knowledge in modernistic society is determined by those who are in networks of power socially, politically, and economically. The knowledge, or truth, that society has led us to believe has been poisoned by the scientific objectivity produced by the institutions in power. Quentin Schultze, author of Communicating for Life, would agree with Smith as he claims that individuals who hold positions of fame and power in the media are responsible for distorting truth, misleading thousands.
Faye Steuer amalgamates numerous amounts of research on the study of television based off of four case studies of four families. Each family was of a different background. Not owning a television, each family was exposed to television for the experiments to study the after effects of television. Her book ranges from time and television, to the content of television, addiction, cognitive processes, behavior, television influence on children’s inner resources, and advertising. Most of the research is from a formal theory standpoint of the cause-and-effect of television. One of the main studies of her book, is a study that has made a tremendous impact in the field of psychology, the Bobo doll studies of Albert Bandura and colleagues (Bandura, 1965; Bandura, Ross, 1961, 1963). In this study, young children watched an adult perform aggressive acts towards an inflated, plastic Bobo doll. As a result researchers found that children imitate aggressive behaviors that they see in film and television. Television has the power to affect the behavior of individuals. There is constant remediation among digital media entertainment and devices on which one can influence the younger generation the most ( Steuer 33).
W. James Potter, Author of Media Literacy: Third Edition, states, “We put our minds on “automatic pilot” to protect ourselves from the flood of media messages we constantly encounter. The danger with this automatic processing of messages is that it allows the media to condition our thought processes.” individuals constantly take in the messages that the television and film portrays without putting much thought into what they are consuming. However, there are thousands of advocates that have answered the call of taking on the task to exposing the false truth that has been portrayed in the media for years, and counteracting and co-creating messages throughout the media that will breathe life into society.
Ashley Card 2010 ©